This tool from Prepared To Teach can help guide teacher preparation programs looking to build a social media presence. It incorporates a table of major social media platforms—Instagram, X, TikTok, LinkedIn, and Facebook—detailing the key features and advantages each one offers. The guide also outlines how to tailor content to specific audiences such as prospective applicants, educators, and policymakers. By highlighting the strengths of each platform, educator preparation programs can develop targeted strategies to reach different demographics. Additionally, the tool also provides links to other continued learning resources for deeper platform understanding and communication best practices. This resource could be helpful to educator preparation programs looking to develop a strategic, impactful, and audience-aware social media presence.