This 20-page guide produced by Prepared To Teach with Bank Street College is focused on messaging about teacher residencies. This document provides recommendations about branding, visuals, narratives, and social media, which are often overlooked as potentially powerful tools to advance policy and practice in universities, schools, and states. Section topics include: creating a brand identity, branding external-facing resources, sharing your message, managing the logistics of social media, and social media examples. Prepared To Teach works with education departments, districts, researchers, and advocacy organizations that have joined together to envision and create a better ecosystem for teacher preparation.